We are on a mission to create the best products for curly, wavy and textured hair, while providing transparent and scientific information about our ingredients and processes. Our products are for all curl types and textures: wavy, curly, coily, kinky, fine, dense, thin, thick and everything in-between. Cultural bias forces many people to conform to non-inclusive hair standards. We're committed to eliminating all such biases, creating a supportive community and kindling social change to ensure inclusive and transformative hair experiences for everyone.